We play the perfect music mix for young adults. We strive to create high quality programming for our listeners and targeted audiences for our advertisers, and to attract, develop, and sustain an efficient and highly productive group of broadcast professionals.
- To provide exceptional, entertaining, and informative local radio programming.
- To provide the highest quality marketing solutions, results, and customer service to the advertisers who make our existence possible.
- To be ambassadors of goodwill by promoting social, retail, and economic growth and development.
- To preserve and expand on the traditions and values of local community-focused broadcasting.
PRIMARY COVERAGE: Lee and Chambers Counties.
FORMAT: Today's best music -- the late 80s through now.
RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We are committed to the communities we're licensed and privileged to serve and dedicated to keeping our advertisers happy with business-building results.