Positioning Statement: Auburn-Opelika’s #1 Hit Music Station

Format: Hot AC

Summary: AU100.3 is Auburn-Opelika’s hometown station for today’s hottest adult contemporary hits—delivering an energetic mix of pop, rock, and feel-good favorites from the 2000s to today. From chart-topping icons like Taylor Swift, Maroon 5, and Adele to modern hitmakers like Olivia Rodrigo, The Weeknd, and Dua Lipa, AU100.3 brings a fresh and vibrant soundtrack to every part of your day. We’re more than just the music—we’re your go-to for local news, community stories, and exciting on-air promotions that keep you plugged in to what’s happening around East Alabama. Whether you’re on your morning commute, working through the afternoon, or winding down in the evening, AU100.3 keeps you connected with the sound, spirit, and rhythm of Auburn-Opelika.

Markets: Auburn, Opelika

Coverage: Auburn, Opelika, Waverly, Dadeville, Beauregard, Smiths Station, Loachapoka, Notasulga, toward Columbus/Phenix City

Dial Position: 100.3 FM (technical: WAUE-FM)