Why Radio Advertising Works

• Radio can reach on-the-go consumers.
• Radio allows you to establish a special relationship with consumers.
• Radio can cost-effectively break through the lines of media bombardment.
• Radio’s on-location broadcasts are both powerful and profitable.
• Radio’s unique, specialized formats allow you to target your best prospects.
• Radio reaches prospective customers closest to the point of purchase.
• Radio can bridge the gaps left by other media options.
• Radio provides unique and specialized on-air promotions.
• Radio is king for establishing top-of-mind-awareness.
• Radio can influence new markets and prospects.
• Radio can complement other advertising platforms.
• Radio listenership remains strong, while time spent with other media is declining.

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