Get The Most From Your Investment
Media options change almost every day, yet evidence shows that people have never stopped tuning in to radio. When accountability is critical, effective and creative use of radio offers outstanding return on investment.
Radio’s reach and daily presence provide competitive edge
Consumers spend a significant part of their day listening to radio. It delivers higher adult reach than newspaper and television in all dayparts, from early morning to early evening. (Source: BBM-RTS Fall 10)
This ongoing, daily presence in the marketplace is key to creating the competitive edge enabling advertisers to stand out in the increasing volume of consumer-targeted messages.
Radio’s cost efficiency allows advertisers to be heard not only every day, but multiple times throughout the day. This average frequency is critically important for quickly delivering advertising response – online visits, store traffic, sales, brand recall, and intent-to-purchase.
Radio Builds Brand Awareness
- Create ongoing daily presence with high exposure from morning to night everyday.
- Become a part of our listeners’ daily routines of tuning in to our scheduled news, weather, sports, and other great programming.
Radio Gets Personal
Listeners develop an emotional connection with their favorite stations. They tune in regularly and predictably, and they trust the information they hear. Listeners believe their station is speaking directly to them.
Radio engages the listener’s imagination and creates vivid theater of the mind. That’s why radio advertising has the power to penetrate barriers, inspire thought, create action, and deliver results.
Radio is Effective Advertising for …
- Generating brand recall in a consumer’s market.
- Dominating markets with brand recognition.
- Creating strong product awareness and demand.
Win credibility. Stay on top. Increase the bottom line, RadioAlabama is your resource for local radio advertising support, inspiration, and the tools you need for on-air success.