Online Visibility
With more and more people using online resources to find information about businesses, it is essential that your business is being found online. A number of businesses are losing opportunities to drive new leads if they aren’t online. Are customers able to find you?
WEBSITES – In today’s age, customers are searching online for the services they need. Are you being found online? Having a mobile-friendly responsive website increases the chances of you winning a new customer when they are searching for purchasing decisions online.
SEARCH ENGINE OPTIMIZATION – Is your website being found on search engines? If not, you are losing new customer opportunities. In order to be found, search engine optimization is almost required. Our team will take a look at your current website and make suggestions & edits to follow the most up-to-date advanced SEO best practices.
Content Marketing
Make sure that your brand is the “go to” resource for customers looking for its services. Brands that fail to put out new content are falling behind. Is your brand connecting with its audience?
SOCIAL MEDIA MARKETING – Customers love the opportunity to closely interact and engage with their favorite businesses. This is why social media is so important in today’s ever-changing online world. Our team will assist in the creation and management of the appropriate social channels for your business. Having a solid, consistent voice strengthens your brand and increases sales.
EMAIL MARKETING – Many people think that email marketing is dying, but quite the opposite is happening. Email marketing is one of the best ways to attract and retain customers. Our team will create and send engaging emails on your behalf ensuring that you are interacting with your customers in an effective way. We make your email campaigns deliver.
LOCAL LISTING OPTIMIZATION – There are a number of local directories that represent your business online. Do they have the right information for your customers? Make sure your customers are receiving the most up-to-date and accurate information about your business when they are searching online through Local Listing Optimization.
Targeted Digital Advertising
Do you have an online presence, but find it difficult to bring in new leads? Targeted Digital Advertising connects your brand to new customers through various forms of targeting and advertising. Make sure your brand stands out front of your competition.
SEARCH ENGINE MARKETING – Did you know that there are approximately 5.8 billion searches on Google per day? That’s a lot of potential customers eager to buy a product or service. Our team will help your business get in front of valuable leads using advanced keyword targeting and other dynamic campaign optimization techniques.
TARGETED DISPLAY – Have you ever seen those ads on websites for products or services you were just viewing? Chances are, that company is utilizing a form of display advertising. Our team offers specific targeting on our campaigns that include keyword, online behavior and website retargeting. This detailed targeting allows your ads to be shown to the right audience, at the right time.<
PROGRAMMATIC VIDEO – It can be difficult to showcase your brand’s videos outside of YouTube and Facebook. With Programmatic Video, we can serve your message to your targeted audience across a variety of places across the web that not many people have access to.
YOUTUBE ADVERTISING – There has been a steady decline in traditional video providers making online video providers, such as YouTube, one of the best places to advertise. Has your brand been keeping up with the latest trends? Our team is here to help. We will create, monitor, and manage your YouTube campaign to insure that it reaches the right audience, solidifies your brand, and brings in new leads.
OTT/CTV Advertising – With people increasingly going away from traditional cable/satellite TV providers, sending a video about your brand can be increasingly difficult. With OTT advertising, our team can send your video message to your customers through a number of video streaming options.
STREAM AUDIO – Stream audio advertising allows you to reach your target audience with online audio content in podcasts, audio articles, digital radio, and streaming music services. Audio ads allow for personalized audio messaging to reach people where visual advertising simply can’t… when driving to work, working out at the gym, or listening to a podcast while running errands.
NATIVE ADVERTISING – Some people have become aware of advertising online and don’t pay attention to it. With native advertising, our team can send a message to those people in the form of a paid ad that looks like organic content.
Location Based Targeting
GEOFENCE TARGETING – Have you ever walked into a store and later seen an ad for that business? Chances are they were utilizing geofencing. Geofencing is a way to serve ads to customers who have visited your or a competitor’s location. Our team is skilled in this method of precise targeting so that your ads are showing up to individuals not only while they are in a location, but days after they have left.
LOOKBACK TARGETING – Did you miss advertising to a specific location? With lookback targeting, our team can serve ads to people who have been in a defined area in the previous 12 months.
CRM TARGETING – If you have a list of contacts and don’t know how to send a message to them, CRM targeting can be the perfect solution. Our team can serve ads to a specific audience group using your contact list; making your ads serve to a relevant audience.
ADDRESSABLE TARGETING – Sending a message to a specific household can be somewhat challenging for the average marketer. With addressable targeting, our team can serve your ads to specific households leaving no wasted impressions.
Get started with a FREE Digital Assessment of your business
- Evaluation of your current online presence
- Digital strategies and methods for reaching your targeted audience
Don’t miss out on untapped revenue! Our local digital marketing specialists are ready to work with you to help your business capitalize on the power of digital marketing. Call us today at Auburn, Al 334.826.2929 or Sylacauga, Al 256.249.4263 to get started.
