by Beth Witten
The influence of the reimagined Barbie-era not only took the big screen by storm, but also the runway during the 2024 Bridal Fashion Week in New York City.
Both bold and muted hues can be seen reflected in bridal gowns and veils this year. Layers of dimension play an important role in gowns through bows and lace. McClendon Bridals lead consultant Ginger Watkins states, “2024 bridal trends we are loving are bows, color, and dimension. We can incorporate bows on the shoulders, as a sash, on the back, as part of bustle…the possibilities are endless.”
Brides near and far are treated like royalty when choosing a gown at McClendon Bridals in Sylacauga, Ala. The bride is met by a mother/daughter duo in a historic backdrop lined with couture gowns befitting a boutique in a large city. Yet nestled in downtown Sylacauga, McClendon Bridals is a desired destination for the discerning bride.
Ginger Watkins and her mom, Kim Windsor, definitely understand today’s bride. They stay up to date with the latest trends traveling to fashion shows for the latest in bridal fashion. Here are a few of the trends found at McClendon Bridals.
Bows
Bows sashay into the 2024 trends both in a subtle form and with a flare for the dramatics. A spectacular entrance awaits with a Signature by Justin Alexander strapless gown with a bold bow on the back. The simplicity of the gown is catapulted into sophistication with this bow. Perfect for the seemingly shy bride who wants to surprise her guests.
Veils
From Barbie to balletcore, fashion influenced by the dance form, brides are push- ing the limits with dimension. One particu- lar way to incorporate this trend is via the veil. The Leo veil by Sara Gabriel, the 2024 Gold Comb Collection boasts a double-layer tulle ruffle starting around the fingertips. Fitting for its name, the zodiac sign of Leo, which is ruled by the sun, emits beauty and radiance for the bride that wears this masterpiece.
Hues
Veils are a perfect detail to introduce a bride’s personality. Considered a statement piece, the veil provides a bride with a way to focus the ceremonial details toward her. One way is with color. In 2024, we see the resurgence of the color blue. While the hues of blue are not usually absent from a wedding with the notion of “something blue”, it has made a comeback in unique ways. Ginger adds, “Veil details are a great way to add a touch of color to the bridal look. We love our newest veil color “hydrangea” for that something blue.” The hydrangea look can be found at McClendon Bridals on the Jovie veil by Sara Gabriel, the 2024 Gold Comb Collection. The intricately hand-sewn veil of vine lace and silk flowers represents the joy found on your special day.
Lace
Another way to add dimension to your day is a gown covered in lace. At McClendon Bridals, lace can be found in various designs. One particular designer gown, the Euphoria by Signature by Justin Alexander, is a beaded fit with sheer bodice and 3D petals. Its chapel length train showcases the flare of this gown. Ginger adds, “Dimensional lace is still wildly popular and can be found on quite a few gowns in the shop. Usually in the form of a floral, the texture adds depth and richness.”
The Ultimate Bridal Experience
Keeping up with trends is a daunting task. As a bride looking for your special dress, let the team at McClendon Bridals do the heavy lifting for you. When you schedule your private appointment, Ginger and her mom, Kim, will ensure your wedding gown journey is complete. McClendon Bridals believes every bride should feel like a queen when shopping for the most important dress she will purchase during her lifetime, and that she shouldn’t break her budget in doing so. They work hard to offer a wide variety of gowns at affordable price points. It is also the reason they designed their space to include elegant, spacious dressing rooms complete with only the best lighting and mirrors for that magical moment. To schedule an appointment at McClendon Bridals, visit mcclendonbridals.com.
PHOTOGRAPHY by @cbphotographhy
PHOTOSHOOT at @McClendonBridals
VEILS pictured are by Sara Gabriel, the 2024 Gold Comb Collection @saragabrielveils.
GOWNS pictured are Signature by Justin Alexander @justinalexandersignature
MODEL is Julia Bush, a current McClendon bride
