We play today's best country.
We strive to create high quality programming for our listeners and targeted audiences for our advertisers, and to attract, develop, and sustain an efficient and highly productive group of broadcast professionals.
- To provide exceptional, entertaining, and informative local radio programming.
- To provide the highest quality marketing solutions, results, and customer service to the advertisers who make our existence possible.
- To be ambassadors of goodwill by promoting social, retail, and economic growth and development.
- To preserve and expand on the traditions and values of local community-focused broadcasting.
MARKET: Sylacauga, Childersburg, Oak Grove, Fayetteville, Goodwater, Rockford, Sycamore, Alpine, and Winterboro; west to the edges of Birmingham; north to Talladega.
COVERAGE: Parts of Talladega, Coosa, Clay, Shelby, and Tallapoosa Counties.
FORMAT: Today's best country, and a solid information commitment with state and local news, sports, and weather.
RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We will give our listeners the best sounding station in the area and are dedicated to keeping our advertisers happy with business-building results.