We strive to create high-quality programming for our listeners and targeted audiences for our advertisers, and to attract, develop, and sustain an efficient and highly productive group of broadcast professionals.
- To provide exceptional, entertaining, and informative local radio programming.
- To provide the highest quality marketing solutions, results, and customer service to the advertisers who make our existence possible.
- To be ambassadors of goodwill by promoting social, retail, and economic growth and development.
- To preserve and expand on the traditions and values of local community-focused broadcasting.
MARKET: East Central Alabama – Sylacauga, Childersburg, Oak Grove, Fayetteville, Goodwater, Rockford, Sycamore, Alpine, and Winterboro; west to Birmingham; north to Talladega; south toward Montgomery; southwest to Clanton.
COVERAGE: Parts of Talladega, Coosa, Clay, Shelby, Tallapoosa, Chambers, Elmore, St. Clair, Jefferson, Chilton, Randolph, Calhoun, Lee, Chambers, Cleburne, Autauga, Montgomery, and Macon Counties.
RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We will give our listeners the best sounding station in the area and are dedicated to keeping our advertisers happy with business-building results.