Michael Brannon
Michael Brannon is a seasoned broadcast media executive with a deep-rooted passion for storytelling, journalism, and entertainment. Since joining RadioAlabama in 2016, he has played a pivotal role in the company’s growth and now serves as executive vice president. In this capacity, he oversees the operations of 13 radio brands (21 stations), digital sales, and the sports division, driving sustainable revenue growth across East Central Alabama and beyond.
Born and raised in Mobile, Alabama, Michael’s media career began at an early age, fueled by a love for broadcasting that led him to explore television, acting, scriptwriting, and production as a teenager. He pursued higher education at Spring Hill College before earning a bachelor’s degree in broadcast journalism from the University of South Alabama. While at South Alabama, he co-created and hosted USA Sports, worked as a play-by-play announcer for Division I athletic programs, and served as the public address announcer for South Alabama football, the Jaguar Marching Band, and other sports. He also gained national experience as an intern with CNN International’s BackStory in Atlanta.
Michael’s professional career in television began at NBC affiliate WPMI Local 15 (2010-2013) in the Mobile-Pensacola market, where he worked in production, hosted Pepsi’s UMinute, and became the station’s weekday morning social media reporter. He also launched the local entertainment show The Blend, serving as host, director, and executive producer. In 2013, he joined FOX10 (WALA) as a general assignment reporter, covering major news events such as severe weather disasters, undercover drug operations, local and regional politics, and national sporting events. After being named the station’s main Sunday evening anchor and later sports director, Michael led coverage of the inaugural College Football Playoff, high school athletics, and interviews with legendary coaching figures, including Nick Saban, Gus Malzahn, Bobby Bowden, and Pat Dye.
Since joining RadioAlabama, Michael has been dedicated to helping high schools and local broadcasters improve their coverage of high school sports. His commitment to expanding local sports broadcasting has been instrumental in business growth, positioning RadioAlabama to gain market share and increase revenue. Through strategic partnerships and enhanced production efforts, he has strengthened the company’s role as a leading voice in local sports media.
Michael returned to South Alabama in 2014 as the Cook’s Pest Control sideline reporter for Jaguars football, covering the program’s historic first bowl appearance. In 2016, he transitioned to RadioAlabama, leveraging his extensive media background to enhance the company’s programming, sales, and digital strategy.
Beyond broadcasting, Michael has fulfilled a childhood dream of appearing on the big screen, securing supporting roles in films including Rage and USS Indianapolis: Men of Courage with Nicolas Cage, and Heist with Robert De Niro.
