Our Services

Although your business, product, or service may be physically in one location, the RadioAlabama family can help spread your message across multiple touchpoints with our powerful combination of traditional and non-traditional media.

Remember, the higher the frequency of your message, the more likely someone will remember you when they need the types of products or services you and competitors provide. It’s all about creating repetition for the end-user to recall your product or service.

Here are just a few unique ways we work closely with our clients to achieve ultimate success:

  • On-air radio ad campaigns
  • Digital advertising (targeted display, geofencing, OTT/CTV etc.)
  • Live & local radio
  • Advertising in our East Alabama Living and East Alabama Weddings publications
  • Public affairs programming
  • Live on-site broadcasts at events or place of business
  • Unique local high school sports engagement
  • Custom promotions and contests
  • News, weather, and sports updates
  • Social media integration and amplification
  • Text messaging and email campaigns
  • Community and charity promotion and support
  • Exclusive programming sponsorships
  • Talent endorsements

Radio Advertising

Working from the inside out, it can be difficult to define who you are as a business. In order to appeal to your target audience, it requires a strong foundation in branding and precise messaging. Radio advertising can give you both.

What does branding mean? It means establishing an emotional connection to your audience, as well as a way to define who you are, and what you do. Simply put, branding is a way to communicate your image.

RadioAlabama stations help companies develop strong business identities and align messaging for powerful communications strategies — turning your great business into a memorable local brand with increased loyalty.

What does your brand means to consumers? With radio branding, it’s less about the product and more about the feeling and connection associated with it. People care more about the sizzle of the steak they’re intending to cook versus the grill they have to buy in order to get it.

Branding can be established through several different types of radio ads including:

  • Sixty – a :60 ad
  • Thirty – a :30 ad
  • Fifteen – a :15 ad
  • Ten (or ‘billboard’) – a :10 ad usually included in a news or weather sponsorship
  • Adlets – a :05 ad
  • Sponsorship – a branded section of the on-air programming
  • Promotion – an interactive buy to place products or services into listeners’ hands to drive engagement via a contest or giveaway

Our team of radio experts can walk you through what your customized radio branding strategy should include across any of our stations or formats. We love helping local businesses reach goals, grow, and become household names.

Creative Services

Like any advertising medium, there’s a “right” way to do radio and a “wrong” way.  The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.

RadioAlabama uses a time-tested, proven process to write and produce ads. Each idea we present can grab the listener’s attention, present the most compelling benefit(s), make an irresistible offer, and then rally the consumer with a call to action. That may sound like a strict recipe for boring radio commercials, and it’s true that our ads are more likely to deliver substance than flash. But for all the bells and whistles and crazy sound effects you could cram into a radio ad, the only sound that truly matters is the ringing of the cash register.

On-Air Sponsorships

Sponsoring an on-air contest or program on a RadioAlabama station can grant you exposure to a new audience and align your brand with certain causes, values, and beliefs.

Instead of a traditional commercial break, your business is branded within station programming by providing benefits (prizes) to our listeners. If your business sponsors a contest, you’ll have the opportunity to get your products or services into the hands of our listeners.

From gift cards to oil changes to free samples, getting your product or service into the hands of consumers is a great way to build customer loyalty. It’s easy when you sponsor an on-air contest.

We use appointment listening on our radio stations, so our listeners will know exactly when a contest will be run. They associate those contests with fun and winning.

By sponsoring an on-air contest, your business will be branded every time the station plays that particular contest. It’s an interactive way to get your business in front of our listeners that doesn’t even seem like advertising.

We also list and promote our contests and on-air sponsorships on our station websites and promote them on our social media pages.

Listen below to the award-winning promotion for the 2024 Auburn Downtown Trick or Treat event:

Digital Media

RA Digital is RadioAlabama’s premiere digital advertising brand specializing in all-things online and interactive on smartphones, tablets, desktops, apps, and more.

Many people think “digital advertising” means using social media to let their ‘fans’ or ‘followers’ know about their product or service. While social media may indeed be a form of digital advertising, it is not nearly the most effective way, the only way, or even the most affordable way to reach customers or potential clients.

RA Digital’s team of certified experts can ensure that your messages are seen by people actively searching for the products or services you offer or in geographic proximity to your locations. You can focus on people who know about your business and introduce your business to prospective new customers. With robust reporting and data analysis, an affordable digital campaign with RA Digital is just the first step in maximizing your reach. You can also attract potential employees by targeting employment ads.

Here are just a few ways RA Digital can deliver your message with helpful tactics:

  • Targeted display (displaying static or animated ads to specific audiences based on demographics or behavior on websites and/or apps)
  • Geofencing (virtual boundary or zone created around a physical location)
  • Geotargeting (delivering content or ads to users based on their location)
  • Site retargeting (displaying ads to users who previously visited a website)
  • OTT (over-the-top; streaming TV content via internet rather than traditional broadcast methods including pre, mid, and post-roll on website videos)
  • CTV (connected television; television delivered through internet-connected devices rather than traditional methods such as Sling, Pluto, Tubi, etc.)
  • Banner ads (ads on RadioAlabama owned-and-operated websites)

Advertise any of our station websites to continue pushing top-of-mind awareness. Online ads are visual and clickable by your targeted demographic, and results are measured two ways:

  • Impressions (the number of times the ad was displayed on the screen of a visitor to the site)
  • Click-throughs (impressions that resulted in someone clicking on the ad to go to a linked web page for more information)

Streaming audio sponsorship

Sponsor any of the RadioAlabama/Auburn Network stations “Listen Live Experience” feature or mobile apps for maximum online exposure. Promotional announcements on our website, on-the-air, and inside the streaming players could name your business as the exclusive sponsor. Daily repetition with repeat/at-work listeners who tune in every day from work, on-the-road, with a laptop, on on their mobile devices give you more opportunities to promote your brand.

Magazine

Published by Auburn Networks LLC, East Alabama Living is the area’s only upscale lifestyle magazine, reaching an affluent and educated audience in East Alabama since 2004 – publishing five issues per year, including The Wedding Issue. East Alabama Living reaches its audience in two ways: through our subscriber mailing list, and our VIP distribution to over 100+ key locations in the East Alabama region, including boutiques, retail stores, grocery stores, banks, hotels, restaurants, and various medical/dental offices.

Along with breathtaking photography and brilliant design, East Alabama Living provides exceptional editorial coverage unlike any other publication in our area. Take comfort in knowing that your advertising message is surrounded by first-class editorial content with well-written articles that are interesting, entertaining, enlightening, and compelling.

Distribution and Readership

Complimentary copies of East Alabama Living magazine are available at 100+ strategic distribution points within the Auburn, Opelika, and East Alabama area as well as via subscription. Readership of East Alabama Living is 20,000+ and the distribution network is the key to delivering your message in an effective manner. Residents and consumers will receive your message wrapped in a beautiful magazine by subscription right to their home or office, or by picking one up at over 100 targeted locations.

Promotions and Events

       

Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some you can’t.

A great opportunity to influence brand perception is a strong promotion or event sponsorship. You can utilize promotions to:

  • Drive traffic
  • Generate short-term incremental sales
  • Enhance brand awareness and recognition
  • Create community goodwill
  • Create employee buy in and ownership of the brand
  • Gain market share from competitors
  • You can be part of various RadioAlabama promotions and events.
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